The analysis of the division Walt Disney Company theme

The Disney theme parks and resorts compete with other forms of entertainment, accommodation, tourism and recreation. Universal's Islands of Adventure and Universal Studios is the direct competition in the business of Disney theme park.

Studio Entertainment Division

Disney's studio entertainment business competes with all forms of entertainment. A significant number of companies that produce and / or distribute theatrical and television movies, use the productshome entertainment market, offering services for pay-TV programming and sponsor live theater. They also compete for creative talent and performance, history, characteristics, provider support and broadcasting, the catch has been essential to the success of their Studio entertainment company.

Consumer Products Division

Disney Consumer Products business is in competition with its products, licensing, publishing, gaming and retail activities with other licensors, publishers andDealers character marks and names of celebrities. Based on independent surveys, Disney thinks they are the largest worldwide licensor of character goods based on retail sales.

Analysis of potential new

Walt Disney Company has managed to grow over a long period and has developed within the departments for research and development, marketing and finance. I Relying on past experience, the company representatives, to a large extent, what theTarget customer wants. When enough Disney dominates the family entertainment market, it becomes very difficult for new organizations to develop brand recognition / identification, and product differentiation. Disney has focused on diversifying the market years ago and the company covers a wide range of products and services.
Analysis of substitutes

The threat of substitute products or services is moderate to low. Obviously the other cartoon characters, theme parks and movies canMarket development, is working in Disney, but I do not think this represents a significant threat. The Disney Company has set price caps on many of its product lines, and should be able to compete with new competitors.
Analysis of suppliers

The bargaining power of suppliers is moderate. How is the Disney company in an extremely diverse and unique that are associated with high costs of operations with suppliers, dominateby a few companies and is likely to be very concentrated. However, Disney is a unique and important customer for many providers. Moreover, the size of the company certainly a great advantage. Orders allowing large quantities of unique products from unique suppliers, a dependency relationship in the field.
Analysis of buyers

The bargaining power of customers is high in the services sector and the entertainment industry. Since a large number of customersare required to perform the Disney smoothly, customers have certain powers. For example, if the price on a home video given too high, customers may be reluctant to spend the money necessary to buy a product. Another example is the entrance to the Disney theme parks will be charged. Moreover, the entertainment industry is not going to save the buyer money. Instead, in a way that the buyers intended to spend more. Most of the product mix that focuses on Disneyintangible returns for the money to the buyer. The case that some customers may not recognize that they get such a return may increase the bargaining power of customers.

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