The definitive history of the T-Shirt
Today the modern T-shirt has a large textile and fashion industry produced, it is worth the retail world for more than two billion dollars. The unlikely birth of the t-shirt was a rather unspectacular event, but this modest piece of clothing was created to change the styles and fashions of cultures for generations to come. Finally, the T-shirt would be used as a political tool for protest and in certain times and places in history, a symbol of revolution and change.
At the beginningThe T-shirt was little more than a piece of underwear, a very utilitarian it. In the late 19th adapt century of the Union, (colloquially known as Long Johns), was in its Hey Day, supported by America and across the northern parts of Europe. Popular entire class and generation, this modest knit in one piece covered the entire body from neck to wrists and ankles. The designs highlight featured drop flap on the back for easy operation in the old outdoor toilet. AsCotton has been more and more widely available, underwear manufacturers seized the moment to create an alternative to this pillar and cumbersome design. Active material is difficult to cut and sew seams made with cotton and begin a radical shift towards mass-market fashion could.
In Europe, times were changing, as the Americans continue to sweat and itch, a simple "T-shaped" template has been cut twice confronted from a cotton cloth and the two pieces and sewn together in a miserableEuropean workhouse. It was half a pair of long pants, but soon took on a life of its own. As the industrial revolution reached its inevitable conclusion, Henry T. Ford, the world's first production line, the ideas of functionalism, efficiency and utilitarian style in the minds of the majority of societies around the world created, and Europe in particular. Many began to the puritanism of the past, buttoned-down Victorian ideas of modesty began to give way to sparse Questionand scanty swimsuits, skirts, wear short-sleeved shirts and ankle. became apparent as the First World War on the horizon, the T-shirt was about to be drafted into the army.
Historical researchers define the first recorded incident of the introduction of the T-Shirt in the United States came during the First World War, when U.S. soldiers on the light cotton tank top European soldiers issued a standard uniform, were observed. American soldiers were smoking, were their government nor the exhibitionwoolen uniforms, this is not fashion, it was practically a tactical military disadvantage. How could a sniper hold still and aim his gun with beads of sweat pouring into his eyes and an itch that would not just go away? The U.S. army can not have reacted as quickly as their troops would have liked, but the very practical and lightweight T-shirt would soon be on his way back into the mainstream U.S. consumer.
Because of their highly recognizable form, and for want of a better name, the word "T-shirt"was coined, and as the word took its place in the cultural lexicon, people started all over the world to the new and comfortable alternative to the shirt Union to adopt. Entitled to a handful of American experts that the name was coined in 1932 when Howard Jones Order "Jockey" to design a new sweat absorbing shirt for the USC Trojans football team. But the U.S. military disputes the origin of the word come from the military training shirts, with the military it was not long before to ensure suitabilitythe abbreviation. There is an alternative theory, little known and rather graphic in its interpretation. Basically, the idea that shorter length of arms, as if one were describing the form of an amputees torso, a common sight in the bloody battles of the past, although this speculation can not be verified, the idea to find a bloody ring of truth . During the Second World War, the T-shirt was finally issued as standard underwear for all ranks in both the U.S. Army and the Navy. Although T-Shirtwas intended as underwear, soldiers performing strenuous work or fighting games, especially those in warmer climes would often carry an uncovered T-shirt. On 13 July 1942, provides the cover story for Life magazine a photo of a soldier wearing a T-shirt with the words "Air Corps Gunnery School".
inspired in the first years after the Second World War, to take the European fashion T-shirts as a dress, especially with new U.S. army uniforms, spread to the civilianPopulation of America. In 1948, the Times reported, a new and unique marketing tool for this year's campaign for New York Governor Thomas E. Dewey. It was the first documented "Slogan T-shirt," read the message "Dew It for Dewey", followed closely by the repeated more famous "I Like Ike" T-shirts in Dwight D. Eisenhower 's presidential campaign.
In the early 1950s, an entrepreneurial company based in Miami, Florida, began even decorate T-shirts with names and Floridian ResortCartoon characters. The first recorded Graphic T-shirt catalog was created by Tropix Togs, of his creator and founder, entrepreneur Sam Miami Kantor. They were compared with the original licensee for Walt Disney characters that included Mickey Mouse and Davy Crockett. Later other companies expanded into the Miami T-Shirt Printing Manufacturing Company include Sherry, that is also based.
Sherry began business in 1948, was the owner and founder Quinton Sandler, fastCatch the new T-shirt trend, and soon expanded the company into the largest screen printing screen print scarf licensed apparel manufacturers in the United States. Soon more and more celebrities have been seen on national TV sporting this new spicy garments, including John Wayne and Marlon Brando. In 1955, James Dean T-Shirt "street credibility" in the classic film "Rebel Without A Cause". The T-shirt was quickly evolving into a contemporary symbol of rebellious youth. The initial furoreand public outcry soon died down and in time the American Bible Belt could see its practicality of design.
In the '60s, people began to tie dye and screenprint the basic cotton T-shirt making it an even bigger commercial success. Advances in printing and dying allowed more variety and the Tank Top, Muscle Shirt, Scoop Neck, V-Neck, and many other variations of the T-shirt came into fashion. During this period of cultural upheaval, many independent experiments and T-ShirtPrint copies of "guerrilla Heroico or Heroic Guerilla", the famous portrait of Ernesto "Che" Guevara taken by Alberto "Korda" Diaz. Since there is supposedly the most reproduced image in the history of photography, thanks mainly to the rise of the T-shirt.
The 1960s also saw the creation of the "Ringer T-Shirt," which became a staple fashion for youth and rock-n-roll. This decade was also the emergence of tie-dyeing and screen printing on the Basic T-shirt. In 1959,"Plastisol", a more durable and stretchable ink, was invented, so that many more in T-shirt designs. As new technologies to improve textile T-shirt styles were soon introduced, including the tank-top, the A-shirt (notorious as the "Wife Beater"), the muscle shirt, scoop necks known, and of course V-neck.
More and more iconic T-shirts were designed and created in the psychedelic era, including more and more home-made experiments. A tidal wave of tie-died T-shirtsbegan to appear on the burgeoning music festival scenes in Western Europe and America. In the late 60's it was practically a required dress code at the West Coast hippie culture. Band T-shirts, another extremely popular form of T-shirts, inexpensive printed and sold at live performances and concerts of the day, the tradition continues to the present, band T-shirts are as popular as ever, has However, the price for them has increased.
In 1975 Vivienne Westwood makes its mark at 430 King'sRoad, London on the "Sex" boutique with her new punk-style T-shirts, including the infamous "God Save The Queen" design. Punk introduced an explosion of independent fashion designers and in particular T-shirt designer. To this day, many modern designs pay homage to the "grunge look" of this rebellious and anarchic period of Western culture.
The influx of corporate finance in the 1980s changed the whole face of the T-shirt market. Slogan T-shirts were once again gaining popularity, "ChooseLife "was produced to the debut album from George Michael to promote it's band" Wham, "while" Frankie Says "helped push a number of highly controversial singles to the top of the charts for Liverpool-born band" Frankie Goes to Hollywood " . Bands, clubs, political parties, advertising agencies, corporate conference organizers, in fact, no one, after a piece of cheap promotional Commission and began selling a large number of T-shirts. A noble exception of the time was now iconic "Feed theWorld "T-shirt created to raise funds and awareness for the original and groundbreaking Band Aid to raise charity event.
During the 80's and 90's T-shirt manufacturing and printing techniques improved significantly, and early forms of DTG (Direct to Garment Transfer) pressure increased, the volume and availability. While in financial circles, the world's stock markets took notice as the American T-shirt was classified as a commodity item in the clothing industry.
Branded Corporate labels soonmade their mark on the massive industry. A whole new generation of T-shirt designs flooded the market, the promotion of conformity and loyalty to a brand, like Nike, as an expression of individuality. This rather tedious tradition continues until today, the now iconic "Vintage 82" T-shirt from the "Next" for example. Within a few years, his first printing of this design was allowed to flood the market saturated by cheap copies and black market knock-offs of the world.There are many similar designs that have a similar cultural limited shelf life.
More recently, inspiring a movement towards the re-politicization of the T-shirt has enable pressure groups and charities to ensure that their message to a wider audience to push open. Over a million people marched in London carrying a variety of anti-war to win, to anti-Bush and Blair against T-shirts to the anti-Iraq. Another example is reminiscent of the earlier Band Aid event, saw the "Make Poverty History campaign of 2005 willglobal media coverage. Soon after Vivienne Westwood turns up in the T-shirt world with their new slogan T-shirt "I am not a terrorist, please do not arrest me." Catherine Hamnett, another famous British fashion designer known for her protest T-shirts, including their work on Third World debt and the AIDS epidemic in Africa to highlight. Then again, Catherine has participated recently in the words allow political slogan shirts to the consumer, "they feel in democratic action," was citedwhen in fact all they have done is buy a few clothes. This may be true, but they still bring tremendous media attention, just to every cause.
have issued over the years the styles, images, and helping to free society, that T-shirts provided are taken as the T-shirt is now an essential accompaniment to any fashionable wardrobe, no matter what part of the world. Still allows even more technical advances in the industry for more choices in style and cut. Oversize T-shirtsthat extend up to the knees, are popular with hip-hop and skater fashions. Seasons change, but from time to time, including the female market with more tight "cut cut" T-shirt styles, short enough to reveal to the diaphragm. The rise of the "hoodie" or hooded T-shirt long sleeves can not be ignored, it's also quickly become a significant addition to any fashionista Street Wise Library.
Recently there was a massive backlash against the conformity of the consumer branded products sinceCompany and licensed T-shirt market. The consumer is finally a sense of individuality, people today are not with the concept of "brand loyalty" satisfied. People want to reflect their own personality, political beliefs, sense of style and humor. Some are creating their own printing using a wide range of online DIY T-shirts to call, including "Cafe Press" and "Threadless, but two. But many people have neither the time nor the inclination to design theirown work of art, and thus marks the emergence of the independent T-shirt designer. Remember noticed in the 1960s, but with a worldwide appeal for artists, graphic designers to get start defectors from the fashion world. can have the greatest asset of a modern T-shirt, his originality, a quality that will always be in demand, now and hopefully far into the future.
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